DURIAN NIGERIA
Rural is Cool - Conference Branding, PR and Marketing
Durian Nigeria
Imafon, Nigeria
June 2025
Overview
Durian Nigeria, a social enterprise empowering rural women and artisans, was hosting its first “Rural is Cool” conference — a groundbreaking event celebrating innovation outside urban centers.
They needed a visual identity that captured the spirit of rural empowerment — something vivid, youthful, and proudly African, without feeling too corporate or formal.
We designed a cohesive event experience that made every touchpoint tell a story — bold colors, handcrafted textures, and locally inspired motifs that reflected the heart of rural creativity.
Our work extended across event branding, digital materials, and print to create one unified atmosphere.
🎨 Stage & Environmental Branding: Large-format banners, backdrops, and signage that made the venue an instant photo spot.
🪡 Souvenir & Collateral Design: Branded notebooks, shirts, and tokens that attendees kept long after the event.
🎥 Event Coverage & Media Assets: Short highlight videos, press-ready graphics, and newspaper visuals for post-event publicity.
📱 Social Graphics: Consistent templates that amplified the “Rural is Cool” energy online.
that turned the conference into a shareable experience.
that boosted online visibility during and after the event.
from local and national media, strengthening brand affinity with partners, attendees, and rural community ambassadors
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Rural is Cool - PR & Marketing
Rural communities. Urban indifference. We crafted a campaign that made “Rural is Cool” the conversation everyone wanted to join.
Result: Media buzz. Sold-out event. Narratives shifted.
